The John Gore Organization, the world’s leading broadway theater presenter, distributor and distributor, announced the acquisition of Broadway Brands on December 14. As part of the deal, Broadway Brands will continue to operate independently under the executive direction of Matt Britten, CEO of Broadway Brands and will retain its own offices.
“Broadway Brands, and in particular the Broadway Briefing and Broadway News, have become industry staples and the news sources many Broadway residents turn to when they begin their days. Their role in keeping everyone informed during the pandemic has been crucial, ”John Gore, JGO President and CEO, said in a statement. “We are dedicated to the growth and promotion of Broadway and are delighted to welcome the talent, expertise and passion of the Broadway Brands team into the JGO family of companies. Our work often brings Broadway to the world and through this strategic partnership we will deepen our connection and foster information sharing within the Broadway theater industry and with theater professionals around the world.
“Broadway Brands was founded on a commitment to innovation and storytelling in the Broadway theatrical space, and we are thrilled to continue this vision and passion as part of the JGO family of companies,” added Britten. . “JGO has been incredibly successful in making Broadway accessible to millions of theater fans, and we’re excited to now allow the company to better connect with those who work in the industry.
The John Gore Organization has helped bring the magic of Broadway to millions of people around the world with productions spanning Broadway, off-Broadway, London’s West End, Japan and 48 markets in North America. The family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Broadway Brands has been a leader in content and editorial coverage on which those professionally involved with Broadway rely. Their impressive portfolio includes Broadway Briefing, Broadway News, Broadway Business, and the Broadway Theater District website and app.