Cordura wins two awards from PCIAW workwear organization – Sourcing Journal


Technical textiles company Cordura was honored this month at the 2021 Professional Clothing Industry Association Worldwide (PCIAW) Awards in London for its innovations in workwear. Each year, the trade association honors cutting-edge innovations in the global professional clothing industry.

Cordura, which celebrates 10 years in the sustainable denim category, has won two awards, the first being the award for best design for workwear / PPE in the supplier, distributor and manufacturer category for its sustainable denim “No Fade Black” presented in women’s clothing Maven and Britt style pants from workwear brand Dovetail. The product is a women-led collaboration between Cordura, Artistic Milliners, Lenzing and Dovetail.

In 2018, Artistic Milliners used Tencel and modal fiber technologies from Cordura and Lenzing to produce their Supercharged Noir collection, a portfolio of durable and high-performance black denim. Lenzing Modal Black, which is used in Supercharged Black, is estimated to have an environmental impact 50% to 60% lower than that of conventional dyed fabrics. The process also saves 64% water, 90% less chemical use and 64% reduction in wastewater production.

Last year, the fabric was used by Dovetail after customers requested more durable denim solutions.

“We build radical pieces out of need. Women tell us what they want, and we take it from there, ”said Sara DeLuca, co-founder of Dovetail. “Our latest Maven and Britt style pants with Cordura ‘No Fade Black’ denim came from a request from our most diehard customers, who demanded the strongest pants possible. At the same time, we were getting requests for black pants that don’t fade, from women who take on tough roles as roadies, theater technicians and film crew.

Dovetail pants retain their softness and color and are said to be up to four times stronger than regular cotton denim. According to Cindy McNaull, director of business development at Cordura, sustainability is the foundation of sustainable denim.

“At Cordura, our belief is that sustainability starts with products that last,” she said. “Quite simply, the longer something lasts, the less it has to be thrown away and more resources consumed. What an incredible experience for us to work with such talented brand partners, and to see this hard work recognized by these awards is truly gratifying. “

Cordura also won the PCIAW Award for Best Fabric and Fiber Innovation in the Suppliers, Distributors and Manufacturers category for its Daletec Extreme X fabric powered by Cordura fiber technology – Stretch Intrinsically Flame Retardant (IFR) fabric. IFR fabrics are made from polyester yarns, which allows the fabric to melt at specific speeds rather than ignite.

The tear resistant stretch fabric provides 30 percent stretch functionality and remains durable in industrial laundry conditions. It would have lasted at least three times longer than standard modacrylic / cotton blend IFR fabrics.

“We believe Extreme X delivers vital performance for the flame retardant protective fabrics of tomorrow,” said Erlend Hesjedal-Johannessen, brand manager for Daletec FR Fabrics. “It’s designed to withstand the dangers workers face as well as tears and abrasion. The longer a fabric lasts, the more protection the wearer enjoys in the working environment and the longer the garment can be used. Sustainable products are increasingly recognized as a preferred solution by companies investing in the protection of their personnel.

Cordura continues to innovate in workwear solutions and more recently ventured into hemp with a collection of hemp-based denim fabrics developed in partnership with Artistic Milliners. The range includes 11-ounce and 12-ounce fabrics, each made from 20% French-sourced hemp, which offers elements that are both durable and long-lasting.


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