Outside, Based in Boulder, Adds 12th and 13th Companies to Its Organization


Outside Inc., through its Outside Interactive Inc. division, continues to add companies to its stable of active lifestyle publications and services.

The Boulder-based company acquired two additional companies, ROAM Media and Inkwell Media. ROAM is a source of outdoor education and adventure with a purpose; Inkwell is a marketing agency.

According to a statement, the agreements expand the company’s portfolio of “educational resources and influencer engagement”. The acquisitions are the 12th and 13th of Outside since 2020.

“Outside members are accustomed to quality content and resources that help them get outside and enjoy the wellness benefits of nature,” said Robin Thurston, CEO of Outside, in the statement. . “The addition of ROAM Media and Inkwell Media is critical to continuing our commitment to delivering best-in-class content, while inspiring users to do the things they love, more often, with more knowledge and skills. pleasure. “

Founded in 2017, ROAM offers a catalog of online courses taught by climbers, skiers, snowboarders, surfers, filmmakers, photographers, and mind and body experts. Membership also includes podcasts, exclusive access to community events with the instructors, and mini documentaries from ROAM Studios. These benefits will be integrated into Outside +, the Outside subscription, in the coming months, according to the release. Existing ROAM members will soon have access to Outside +.

Inkwell Media, a marketing agency founded in 2014, will support the internal strategy of social media and the creators of Outside. The press release says Inkwell will help build brand awareness for the Outside brand and increase the number of Outside + memberships.

“Like Outside, we believe in the power of fun and adventure in the outdoors,” said Christopher Jerard, Founder and CEO of ROAM Media and Inkwell Media. “After spending time with Robin, I knew this was where ROAM and Inkwell belonged. The idea when we independently started these businesses was to marry authentic adventure storytelling and community with modern media platforms and technology. Outside’s brand portfolio has an unparalleled storytelling heritage. Robin’s tech background, coupled with a deep commitment to the outdoors and the building community, is something special.

The ROAM and Inkwell teams, 17 in total, will join Outside and remain based in Boulder. Jerard will assume the role of Vice President, Creator Network, Audience Engagement & Learning of Outside.

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