The Shubert Organization and live-streaming service Stellar announced a partnership to increase accessibility to live theater on Broadway.
The partnership will make the resources of The Shubert Organization available to Stellar and its organizers. The Shubert organization has already started sharing Stellar offerings through the Telecharge network to connect users to virtual entertainment, including Broadway and theater-related content.
Stellar was launched in October 2020 by the team behind ticketing service Goldstar, which was acquired by TodayTix earlier this year. Stellar offers entertainment professionals the ability to live stream and ticket their events.
Stellar was previously used to stream the “Jagged Little Pill” Broadway reunion concert in December 2020. The platform has also been used for a number of industry events and performances during the pandemic.
“The Shuberts have been theater leaders for a century. They take digital live theater seriously because they want to extend that leadership for another century,” said Stellar CEO Jim McCarthy. “We are very excited to have the chance to combine our expertise in this new medium with their ability to bring great theater to the world.”